Uber Eats: Donut Day Delight

“Savor the Summer” was a large-scale experimental marketing activation created to celebrate Donut Day during the summer season. The campaign centered around a live performance by an invited artist, whose race-based performance became the core experiential element of the activation. The project was developed and promoted across North America, including the United States, Mexico, and Canada, with strong visibility on Uber Eats’ digital platforms.

I participated in the coordination and production of the activation, as well as in the creative direction and post-production of the campaign video. My role involved aligning the live performance with the brand narrative and overseeing the final audiovisual piece used for digital promotion.