AI-Driven News Anchored by a Synthetic Character

This project involved the creation of a virtual character designed as a news anchor for a digital, AI-driven news format developed for Post Resistencia. The character was generated and refined using ComfyUI, combining generative AI workflows with design direction to achieve a consistent visual identity suitable for editorial and broadcast contexts.

The project explored synthetic media, virtual presence, and the role of AI-generated characters in contemporary news and communication platforms, positioning the character as both a technological experiment and a narrative device within a virtual newsroom environment.

https://laresistenciapost.com